Friendster forced to go it alone

In a story exclusive to The Deal this morning, online social networking pioneer Friendster Inc. has learned that it’s not always good to be early.

A loss of market share, a dwindling user base and depleting funds forced the Santa Clara, Calif.-based company to hire Montgomery & Co. to shop it late last year, but the auction has concluded, with no taker.

One of the first social networks online four years ago, Friendster has since fallen behind competitors Facebook and MySpace.com.—Carolyn Murphy

Friendster finds no love

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