
If ever there was a CEO of a small company who knows how to stoke the stock market, Rodney Sacks of Hansen Natural Corp. may be one of the best and not just because traders have a penchant for energy drinks. After goosing the market two weeks ago with an agreement to let Anheuser Busch distribute its energy drinks, now Sacks' latest statement could further energize the company's stock. Speaking at industry conference, the Beverage Forum in New York, Sacks told the audience that the company would be open to a sale if the price was right,
according to Reuters. Sacks also admitted that the company has received unsolicited bids already. Of course, thanks to Sacks' ability to increase market interest in the company — in part due to his regular CNBC appearances — any company buying Hansen would be buying high as the company's shares currently trade at about 45 times 2006 earnings — double other beverage companies.—
Matthew Wurtzel
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