The Deal
Wednesday, November 25, 
11:40 pm

Chevelle show

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It seems Dealscape writers aren't the only critics of General Motors calling for a revitalized line up of cars. Evidently, some GM critics hoping for a return to the General's grand old days have gone even further than posting a few suggestions on a blog and instead go so far as to devote a year of their free time to actually studying GM's products and markets to develop their suggestions. Some go so far as to use CAD programs, Photoshop and other graphics tools to mock up actual designs like the folks at the Chevelle Project, who have specifically designed a line of rear- and all-wheel drive mid-size vehicles that they think would make a strong alternative to buying a Toyota Camry. Just like the versatility of Toyota's Camry, which is available in a 4-door sedan, and the 2-door coupe and convertible known as the Solara, these aficionados suggest that the new Chevelle be available in the same configurations — plus one form-factor unseen for almost 20 years: the El Camino pickup. Why would someone buy a new Chevelle? According to these fans, Americans want rear-wheel drive vehicles. To some extent, the folks at GM agree because it is a key feature of an upcoming platform GM calls the Zeta, which will be the underpinnings of the upcoming Camaro muscle car. Unlike the Camaro, the Chevelle Project seems to believe that a sedan, coupe and sports wagon would be a better option for the vast majority of Americans. Of course, GM CEO Rick Wagoner is too busy preparing for his meet-and-greet with Nissan’s Carlos Ghosn to bother heeding the calls of his most loyal customers.—Matthew Wurtzel

See the Chevelle Project
See related story from MarketWatch
See related story from The Detroit Free Press

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