Just as Food Network personality Rachael Ray began her assault on the Martha Stewart Omnimedia empire, another TV personality may be preparing an assault of her own. While CNBC anchor Maria Bartiromo is not thought of as a domestic diva like Ray and Stewart, the Wall Street diva reportedly is near plans to append her trademarked nickname "Money Honey" on products much like TV personalities Ray and Stewart. Bartiromo, who got her start in the early days of CNBC by reporting from the floor of the New York Stock Exchange, recently filed with the U.S. Patent Office to use her nickname to shill an assortment of products including beer glasses, coin-counters, headbands, plush toys and puzzles, according to the New York Post. One of the oddests items listed was coloring books. Perhaps Bartiromo is counting on dealmakers looking to teach their infants the importance of TV business news at an early age.—Matthew Wurtzel
See story from The New York Post
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