Fortune publishes porn for the PE set

New York Times reporter Timothy O'Brien once called financial journalism's penchant for lists "pornography of the most delicious and voyeuristic sort." With O'Brien's sentiment in mind, Fortune has issued a new "pornographic" look into the world of private equity with its forthcoming "Private Equity Power List" that ranks the top private equity firms and players. Media critics from Dealbook, Dealbreaker and PE Hub were quick to poke holes in the list. Dan Primack of PE Hub noted that the list seems to simply rank the firms based on their available capital rather than an analysis of their deals or other metrics. Dealbook seconded the sentiment, and added examples of laziness by citing the so-called "Fun Facts," which were not very revealing or fun, but do resemble what you might find in a Playboy centerfold. Come to think of it, Going Private has a better private equity "power list." —Matthew Wurtzel

See Fortune's Private Equity Power List
See Dealbook item
See Dealbreaker item
See PE Hub item
See Going Private's list

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