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Monday, November 23, 
10:12 pm

More competition for U.S. auto makers

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Mahindra_Scorpio_SUV.jpgU.S. auto makers may not only face new competition from the Chinese, who are hoping to enter the U.S. market in a few years, but now also the Indians. Mahindra & Mahindra has signed an agreement with Global Vehicles USA to distribute light trucks and small sports utility vehicles in the U.S., according to Advertising Age. Global Vehicles plans on licensing 300 Mahindra dealerships by next year, and reportedly already signed 195 dealers. Global Vehicles reportedly is targeting sales of 110,000 Mahindra's by 2011. Mahindra better price them to move because style probably will not inspire most Americans to purchase one, nonetheless the utilitarian design will at least set it apart from its Chinese rivals, which simply look like Japanese knock offs.—Matthew Wurtzel

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