As sales of soft drinks go flat, Coca-Cola Co. is reportedly looking to expand
its portfolio of noncarbonated beverages through a possible purchase of
enhanced water maker Glaceau,
according
to Beverage Digest. Earlier in the year, Coke bought juice and tea maker
Fuze for $225 million. The Fuze deal prompted Dealscape and others to suggest
Coke may seek an acquisition of Jones Soda Co., which currently is valued at
$681 million. However, while Glaceau's $2 billion price tag may seem rich in
comparison, its Vitamin Water brand is more widely recognized than Jones,
which is primarily sold at Target stores. Vitamin Water was famously
visible
during the Super Bowl and is endorsed by New York Mets star David Wright, who
also
reportedly
owns a small stake in the company. —Matthew Wurtzel
See
story from The Wall Street Journal (subscription required)
See
earlier post about Jones
See
earlier post about Fuze
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