It seems blog proprietor Dead Horse Media LLC is folding one of its secondary
outlets, Super Mogul, into the company's Dealbreaker snarkfest. Nothing really
shocking here. Super Mogul never managed to differentiate itself from
Dealbreaker — just take a peak at Dead Horse's media kit and try to find
statistics about Super Mogul's audience. Dead Horse "broke" the "news" of the
"acquisition" in a post on Dealbreaker, characterizing the "takeover" as
"hostile in a friendly way." The other appendages are
Above the Law
and Fashionista,
which apparently are "not on the block." —Matthew Wurtzel
See
post from Dealbreaker
See media kit
from Dead Horse Media
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