Jones Soda Co.'s stock has certainly had a run during the last two months, up nearly 100%. The company has attracted significant attention because of its switch to a healthier alternative to sweeten its drinks with cane sugar rather than cheaper, more common high fructose corn syrup. The Seattle-based company also recently changed its business model to selling syrup nationally to various channels rather than bottling for a single retailer, Target Stores. The new recipe has improved earnings, causing fourth-quarter revenue to rise to $10.5 million with expectations of continued growth and some — including this blog on Feb. 1 — to speculate that the company could be swallowed up by its larger competitors. In the wake of Coke's purchase of juice and tea maker FUZE Beverage, this blog said that Jones would be another good takeover play. Stock pundit Jim Cramer has recently said the same, touting the company on CNBC's Mad Money TV show last week. Cramer also wrote on TheStreet.com Apr. 14 that, in light of analysts’ predictions of a turnaround for carbonated beverage stocks, that larger soda companies might want to bulk up with a company such as Jones before it reaches a billion dollar market cap. With the company nearing a market cap of $758 million, the window of opportunity is still there.— Gerald Magpily
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