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Chrysler's Pentastar to return

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Published May 17, 2007 at 12:04 PM

Chrysler_pentastar.gifIt seems Cerberus will waste no time in making changes at Chrysler upon closing its $7.4 billion acquisition of the Auburn Hills, Mich. automaker. The first change reportedly is the return of the iconic Pentastar logo (pictured at left), according to The Detroit Free Press. While most Americans think of the Pentastar as Chrysler's original logo, the one Daimler adopted after acquiring Chrysler in 1998 is actually closer to the original logo introduced when the company was founded in 1925. The Pentastar was unveiled in 1963 as part of an attempt to globalize the brand. However, the Pentastar may not be the only change that customers will see. The Toronto Star reports that Chrysler is preparing to put its Imperial concept vehicle — often called a poor man's Rolls Royce — into production in 2009 at its Brampton, Ont. plant. —Matthew Wurtzel

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