The
Detroit News obtained a Ford Motor Co. internal document entitled "Ford North
America — 2007 Objectives at a Glance," which outlines four major turnaround
objectives from CEO Alan Mulally. The goals are:
-
resizing the company to match the reduced demand for its vehicles
-
accelerating product development while reducing manufacturing complexity
-
securing financing
-
improving teamwork
The first goal more specifically means it is time for the company to scale
back some of its product offerings. Currently, a buyer interested in a Mustang
is faced with 16,000 different combinations. The realization that there are
too many choices came to Mulally when he went to purchase an Econonline for
his mother's senior center, where he was met with 185 different options,
according to The Detroit News. However, there is no indication that Mullaly
has targeted any specific brands for sale or closure. —Matthew Wurtzel
See
story from The Detroit News
See
Ford Dealwatch
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