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Sunday, November 22, 
12:44 pm

JetBlue issues life jackets to thwart hostile bids

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Jet Blue Airways Inc. is planning for a more secure future for its workers by instituting a severance plan — just in case — a bidder attempts a hostile takeover, Newsday reported Friday. The safety net for JetBlue workers, however, is also designed to make it more difficult for a competitor to acquire the discount airline. Industry analysts speculate that the new policy maybe a harbinger that bids are just beyond the horizon for JetBlue. The Deal's senior writer Lou Whiteman in early May pointed out that Frontier Airlines Corp. or perhaps Richard Branson's Virgin America may be potential bidders whose system complement JetBlue's operations. Delta Air Lines reportedly is also a heavy contender. Whoever the potential bidder may be, they'll be inheriting an airline that until recently was the darling of the industry. But rising fuel costs and takeoff snafus related to weather conditions in the winter contributed to JetBlue's losses and a nosediving stock price. —Gerald Magpily

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See May 10 Dealscape entry

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