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Sunday, November 22, 
5:56 pm

Ford reportedly sets date for auction

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JaguarFord Motor Co. has pegged July 19 as the date for first-round offers for both Jaguar and Land Rover, according to the Financial Times. However, the Dearborn, Mich., automaker reportedly has not collected all the documentation that potential bidders will want before placing a serious offer, so as was the case in the Aston Martin auction, it could be a drawn out ordeal. Also, as was the case in DaimlerChrysler AG's sale of Chrysler Group, bids for the two British automakers are likely to come from private equity firms rather than other automakers, according to the FT. Earlier reports pegged Blackstone Group LP, One Equity Partners and Ripplewood Holdings LLC as possible bidders, along with Chrysler's new owner Cerberus Capital Management LP. —Matthew Wurtzel

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