Campbell eyes at least $1B price tag for Godiva

Campbell Soup Co. has come up with a price Sept. 14 that it thinks is worthy of its high-end chocolate line Godiva — $1 billion to $1.5 billion — according to Bloomberg LP. The Deal's Cecile Kohrs Lindell reported Sept. 5 that Campbell Soup was interested in unloading Godiva, and Swiss chocolatier Lindt & Spruengli is among the interested buyers. Hershey Co. and Cadbury Schweppes plc reportedly are also interested in bidding for Godiva. Industry experts say Campbell's may use the proceeds of a Godiva sale to pay off its debt. Campbell currently has $2.1 billion of long-term debt. — Gerald Magpily

See Bloomberg article
See TheDeal.com Sept. 5 article

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