Content management software firm Interwoven Inc. on Wednesday said it would acquire Web site optimization firm Optimost for $52 million in cash to expand its offerings for customers aiming to boost their online marketing efforts. New York-based Optimost helps companies persuade online customers to act, whether its a sale, a click-through or registration. Among its clients are Ask.com, Auto Trader, Delta Air Lines, FAO Schwarz, Lenovo, and MGM Mirage. San Jose, Calif.-based Interwoven said the acquisition would enhance its capabilities to deliver targeted content to Web site visitors. The deal is expected to close in the fourth quarter —
David Shabelman
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See TheDeal.com story Aug. 22 on the content management market
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