A few random thoughts. While it is a little odd for a paper with "Wall Street" in the name to move to Sixth Avenue, otherwise known to tourists as Avenue of the Americas (although maybe it's not if Rupert changes his mind and changes the name), Wall Street as a conceptual financial capital has long since dispersed. Morgan Stanley and Lehman Brothers Inc. are in Times Square; Lazard resides in Rockefeller Center; Bear, Stearns & Co. is on Madison Avenue; while J.P. Morgan Chase & Co., UBS and Citigroup Inc. are over on Park; and of course hedge funds and private equity shops are scattered all over creation, with an emphasis on Connecticut. Downtown remains the home to Goldman, Sachs & Co. and Merrill Lynch & Co., the paper's tenant-mate in the World Financial Center and long a firm the Journal covered very effectively. So the paper might lose its Merrill intimacy, but there's this thing called the telephone, and the subways still run.
From News Corp.'s perspective, it makes a lot of sense. Human resources and finance are uptown, and shipping all those reporters to Murdoch HQ makes it easier to send them down the hall to Fox News -- or Fox Business News. Having them on premises also makes it easier to absorb the distinctive Murdochian culture -- or not, depending on the individual. Besides, it puts them within spitting distance, sort of, of the Times in its own new big building, which is the real target here. First, the Times gets a hedge fund at the door, then Murdoch and the WSJ show up in the neighborhood. And sports too. Oh, this will be interesting. - Robert Teitelman
Pack you bags, ye new Murdochites at The Wall Street Journal. We're heading uptown. So The New York Times reports, adding as well that the new Murdoch property is -- tah dah! -- adding sports. 
