The Deal
Monday, November 23, 
7:16 am

Meredith Whitney's supplemental bet

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whitney.jpgAs our own Media Maneuvers column wrote last week, Oppenheimer & Co. analyst Meredith Whitney has become Wall Street's "it girl" thanks to her prescient analyst reports about banking write-downs. Well, it seems she also has a side gig as an investor in her husband's herbal supplement business, Mamajuana Energy, according to a story in The New York Times.

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Whitney's husband is former WWE star John Layfield. Since leaving wrestling, Layfield has become an entrepreneur selling a supplement that promises to make a man a "tyrannosaurus" in the bedroom (see "commercial" below). The feature also mentions Layfield's other job, investment banker, which struck us here at The Deal as curious. A Google search notes that Layfield is a senior vice president at Northeast Securities Inc., a small firm founded in 1989 based on Wall Street. Layfield's job is "new business development," and he has a specialty in alternative energy. His bio also indicates that Mamajuana isn't the only product he peddles. He also has a line of fishing lures named after him, which a WWE page explains are in fact named for family members.

Layfield, of course, is also a TV pundit, who regularly appears on Fox News and Fox Business (see videos). If that's not enough, he's toured the Middle East on behalf of the USO and has  done philanthropic work. How's he have time for all of these activities? Our guess, it's the Mamajuana, which would also explain Whitney's comment to Maria Bartiromo in BusinessWeek:

"I'm not getting a lot of sleep, but you've got to strike while the iron is hot." - Matthew Wurtzel

See story from The New York Times
See Media Maneuvers about Whitney from The Deal newsweekly
See related post about Whitney from Dealscape





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