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Sunday, November 22, 
9:18 pm

PE firms merge warranty firms

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Berkshire Partners LLC has merged its N.E.W. Customer Service Cos., an administrator of product warranties, with Asurion Corp., a cell-phone warranty company owned by a trio of private equity firms, several sources said Thursday.

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It was not clear who would end up with control, but because Asurion is larger, it seems likely that its owners will hold a majority stake. N.E.W. and Asurion are keeping their debt structures in place, sources said.

Berkshire, a Boston private equity firm, bought N.E.W. Customer in 2006 for $1.2 billion from TH Lee Putnam Ventures and Freeman Spogli & Co. Freeman Spogli is believed to still own a stake in N.E.W.

In an unannounced deal in July 2007, Madison Dearborn Partners LLC, Providence Equity Partners LLC and Welsh, Carson, Anderson & Stowe acquired Asurion from TA Associates Inc. and DST Systems Inc. No price was disclosed, but Merrill Lynch & Co., Deutsche Bank AG, Bank of America Corp. and Lehman Brothers Holdings Inc. provided a $2.43 billion loan for the deal. -- Luisa Beltran

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