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Sunday, November 22, 
4:01 pm

What do price increases say about Hexion-Huntsman?

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While Hexion Specialty Chemicals Inc.'s suit to get out of its deal to buy Huntsman Corp. has drawn the headlines this week, the arguments in the litigation raise some interesting antitrust issues for the $10.6 billion merger.

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Hexion, which is owned by Apollo Management LP, claims that Huntsman's dismal first quarter results -- the fallout from higher raw materials and energy costs -- mean the merged company would be insolvent as soon as it was formed. Moody's Investors Service agreed Thursday the merged company would likely violate its debt covenants at inception.

But, as Moody's noted, the target is raising some prices by up to 25% and is adding energy surcharges to some. Moody's said that, if the company can make those prices stick, it could make the merger more viable.

Don't say that too loudly around the regulators at the Federal Trade Commission and the European Commission, however. After all, if the companies can boost prices that much, it might suggest that the companies have strong pricing power. In other words, if the deal is doable economically, it may be worrisome from a competition standpoint.

Huntsman will no doubt point out that Dow Chemical Co. said this week that it would raise prices across the board by up to 20%. - John E. Morris and Scott Stuart



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