The Deal
Saturday, November 21, 
1:54 am

NPR on Media Maneuvers, Fannie, Freddie and its knickers

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Dollar_Boxer_Shorts.jpgThe Deal's latest Media Maneuvers column took up the matter of consumer coverage of the Fannie Mae and Freddie Mac bailouts. The issue: How did the mass media try to explain these events to an audience that generally has very little idea what Fannie and Freddie do? One example I used was an NPR piece that attempted to explain mortgage financing by taking a trip to Coney Island.

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This agitated Adam Davidson of National Public Radio, who did the piece, and subsequently blogged that he got his "knickers in a bit of a twist" over my column. According to Davidson, it was "snotty" of me to call his story on the collapse of the two mortgage giants "information-free." After all, Davidson tells me in an e-mail, he's probably the only journalist out there "who helped a broad lay audience understand that Fannie and Freddie were central to the recycling mechanism of U.S. export dollars back into the U.S. credit market." The boasting continues on his blog, where he waxed on, mostly about himself: There, he says he's proud of his piece, which likened the trade deficit to an amusement park sideshow game, because it made a complex idea "fun and interesting and compelling to listen to."

Davidson also argued that his story was better than an article published in The Deal discussing the efforts to settle credit-default swaps after the Fannie and Freddie seizures.

Hey, I'm all for "fun and compelling" business reporting that is jargon-free and accessible to the masses. But at the end of the day, the collapse of Fannie and Freddie -- or any other financial system giant -- just isn't fun, and no amount of sugar-coating with trips to Coney Island is going to change that, even if it makes the news go down easier. The problem with dumbing down these stories too much, or taking all the jargon out of reporting on a market that lives and breathes the stuff, is that it creates a false sense of security and knowledge among readers and listeners. Suddenly, "a broad lay audience" feels empowered to make complex financial decisions, from taking out a ridiculous mortgage they can't afford to playing in stocks they have no business being in because a "fun and compelling" piece on NPR on some other mass-media outlet explained it all to them -- and made it all seem so simple! Mortgage-backed securities?? Why, they're just like those games at the amusement park! Sign me up!

OK, that's a bit of an exaggeration -- I don't think NPR listeners are as dumb as Davidson apparently does -- but I'm trying to make a larger point, as my column was. These days, with everyone basically responsible for their own retirements, it's never been more important for individuals to understand business, the markets, the economy and yes, even a bit of jargon. And like it or not, making investment decisions, securing a financial future and understanding the economy we live in takes real work. I don't disagree with Davidson's contention that "there are ways of getting complex ideas across that don't involve long quotes form established experts on Wall Street or in academia." But treating the public as if it were a 6-year-old isn't the answer. Government bailouts simply aren't "fun." And making believe they are doesn't help anybody.

And by the way, The Deal speaks to financial professionals, not to a broad audience. We don't really expect an NPR audience, or Davidson, to understand a story written for Wall Streeters. And the fact that these two worlds don't communicate is a real problem. - Yvette Kantrow





Comments

From: Adam Davidson,

Just explain:

what was "dumbing-down?" What?

That Fannie Mae and Freddie Mac are closely tied into the US-China financial infrastructure? that was dumb?

Explaining how complex and difficult the global economy has become? That's just light fun?

I don't know. I don't see how you've made your case.

I think you've had a knee-jerk response because I went to Coney Island. I dont' see why that's such a bad thing to have done.

Oh, and I do understand your articles. I just think they're boring.


From: Chris Collins,

"And the fact that these two worlds don't communicate is a real problem. - Yvette Kantrow"

Yvette, I'd be interested in know what you think could be done to fix that real problem. I understand that you are writing for professional, people in the industry, how should Adam address people who don't have the industry background, especially when if someone doesn't know what Freddie Mac does, the first minute or so of his report has to get them up to speed? (Given that he generally doesn't have much more than a couple of minutes in any given report?)

How do you raise a large population's IQ about this stuff, especially when they 1. might not be all the interested and 2. really don't have the vocabulary to start. I think that is what Adam was shooting for. Baby steps. Do you have a better way to suggest? I'd be surprised if he wasn't willing to listen to your suggestions.


From: carol morris,

Yvonne:

As a professional communicator, I can tell you that NPR is on the right track. If you really believe that everyone is now going to be responsible for their own investment, it is very important to help them understand the rather arcane world of finance with whatever method works. Analogies are, in this case, very helpful. People are not stupid because they don't understand finance - or physics or oncology or engineering. No one can understand everything - the world is too complex. Any expert in any field is so far into their own world that they usually don't even realize they're using jargon. That's why it's fine for you to communicate in your way to your audience, who will understand jargon and nuances, but you have to allow other people to communicate with their audiences in a different manner. Relax. You're a specialist. NPR is a generalist. It makes all the difference.


From: Jacob,

The condescending elitism in this response is exactly why these two worlds lack communication. The wall of obtuse, specialized terms creates an impenetrable barrier for even the most rudimentary understanding, and this lack of understanding permits the ignorance and deception that is at the very core of the world economy, which affects a much broader audience than the high lords of Wall Street in their ivory towers who care to read The Deal.

For better or for worse, "financial professionals" are in this situation sleeping right next to people who couldn't spell mortgage if you paid them, and who wouldn't know Warren Buffet from Jimmy Buffet.

It's fine if The Deal doesn't particularly care to elucidate their own arcana. However, the bogeyman of "a little knowledge is a dangerous thing" is ludicrously baseless. If you feel NPR is being dangerously inaccurate, as the educated experts, you should correct them and assist them. It is your responsibility to the people you are in bed with. As long as your activities affect the "common rabble," you will have to communicate to them. Because The Deal fails, NPR tries to help. If you don't want NPR to help, stop failing.


From: Bren Letson,

Yvonne,

I suppose it's understandable that a professional would object to any comparison of such a significant part of our financial system to a carnival game. Unfortunately, the situation we're in makes the comparison inherently credible. What's conspicuously lacking in your piece is any statement that suggests the analogy is in any way inaccurate. Especially when you consider (and you didn't) the lengthy introduction to the Coney Island visit which, among other things, discloses the connection between trade deficits (especially with China) and an MBS. That's Mortgage Backed Securities but you knew that - sort of rolls of the tongue, doesn't it?.

For my money, and it is, NPR is an incisive source for news and they even have fun on occasion. Adam Davidson's piece no doubt enlightened many non-financial types.

Yvonne, lighten up and enough already with the arcane nooks and crannies. Remember, your career should be a LIBOR of love (sorry, couldn't resist).


From: George Krainovich,

Near as I can tell, everyone's ignorant about something, so the more interest and discussion we can create--on any level--the better. I'm up for anything that can help "un-numb" Americans--Americans on any level.

I'm particularly fascinated by how readily we've sold our country, our children--everything we can come up with--down the river in exchange for (what we think are) "cheap" consumer goods, so my current favorite rant is "Dollar to the Giant" on YouTube:

http://www.youtube.com/watch?v=TUj8leZxmK8

It's a song, of all things. The lyrics are not dumbed down enough to reach the biggest audience, but the people this song is reaching are having powerful emotional experiences connecting them, finally, to the reality of our situation.

Hey, whatever gets the job done. . . .


From: mike,

"Suddenly, "a broad lay audience" feels empowered to make complex financial decisions, from taking out a ridiculous mortgage they can't afford to playing in stocks they have no business being in because a "fun and compelling" piece on NPR on some other mass-media outlet explained it all to them -- and made it all seem so simple! "

Sadly, this is exactly what happened to me. I heard that NPR report and immediately went out and heavily invested in Lehmann,
AIG, IndyMac, the Zimbabwe Dollar and the Astroland Amusement Park. Most of these investments have cratered, but i do get to ride the cyclone for half price, or until my tummy hurts. Damn you popularizer of arcane finance, you leave me ruined, with vertigo, and in possession of Robert Mugabe's face on all my currency.


From: Ryan Young,

Yvonne-

I am a financial professional who listens to NPR and understands the debt, equity, and credit markets intimately.

If your article were a portfolio of subprime MBS it would be analagous to the most subordinate tranche in the capital stack: essentially junk paper that needs to be marked down to market and taken as a loss on your books. Most Wallstreeters that I know would focus on the lessons to be learned from NPR's piece instead of its presentation.

Was it articles that made people take out ridiculous mortgages or the fact that mortgage bankers were giving loans to anyone with a heartbeat? Get real. Americans are going to take credit if it's offered to them. We are a credit-driven society. Just turn on the TV or look in your mailbox and tell me how many solicitations for credit you receive. Loose credit is good to a point, but credit markets ultimately need to be restrained lest we end up in a crisis.

Furthermore, mortgage bankers knew that once they sold the loans off to Wall Street it was off their shoulders. In fact, once the crisis hit most of the subprime mortage bankers filed BK and closed up shop, but only after top management bilked millions out of their companies and stashed it in offshore accounts. And would the market be there if Wall Street wasn't buying the paper in the first place? Bottom line: Wall Street and the rating agencies had poor due diligence practices and made bad bets on the impact that diversification would have on the overall performance of MBS pools.

Its seems as though Wall Streeters often times can't make complex financial decisions either. How many professional investment managers held stock in Bear Stearns, Fannie Mae, Freddie Mac, or Lehman Brothers? Or hold stock in Goldman Sachs, AIG, Citibank, etc., etc. A lot of these so-called "professionals" often play in stocks they have no business being in.

It's hard to communicate with professionals that equate the priciples of rugged individualism, free markets, deregulation, and pure capitalism with government bailouts.



From: Nancy,

Here is my favorite part:

"Suddenly, "a broad lay audience" feels empowered to make complex financial decisions, from taking out a ridiculous mortgage they can't afford to playing in stocks..."

Yeah, that's how we got into this mess....too MUCH knowledge.


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