The Sports Business Journal reported that the NHL's San Jose Sharks are going to acquire a 10% to 15% stake in the San Jose Earthquakes of Major League Soccer. The deal is said to be valued between $2 million and $3 million.
"Basically, it's a done deal," Quakes owner Lewis Wolff was quoted in The San Jose Mercurcy News as saying. "It will help us continue to grow."
According to the report, the two teams will share fan databases and cross-promote each other's games and marketing strategies. Who would have thought that a NHL team that's sitting in first place will rely on a soccer team that's only been around for a year for marketing strategies?
A lot of hockey fans may ask the same question, but for now the Quakes will take the money and run with it. - Demitri Diakantonis
See story from the San Jose Mercury News
Comments
Hockey and soccer together? Really? In California? Come on now. Well, if certain media reports hold true, that may very well be the case.
A bit deceptive to say the Quakes have only been around for a year. They were reincarnated a year ago, but have existed in different forms since the 70s.