A low-def Super Bowl?

More bad news for retailers: It seems the recession has spread to that all-American exercise of going out and buying a new television ahead of the Super Bowl.

Bloomberg reports:

[An] online poll of 8,850 adults conducted Jan. 1 through Jan. 8 found that 2.7 percent planned to buy a new TV for the game, down from 4.1 percent in 2008. An estimated 167 million adults may tune in to General Electric Co.'s NBC on Sunday, 9 million more than last year. They'll spend $9.6 billion for the game, most of it on food and drink, the survey found.

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Retailers are offering both "deep discounts and interest-free loans," Bloomberg says, but whether that will translate to purchases remains to be seen. It's the latest blow for retailers, many of which have been hammered by the recession. See Dealwatch: Retailers and bankruptcy for more. - Carolyn Murphy

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