| |||||||||||
| |||||||||||
"The consumer is always right," he posited as the chief rule to remember. "Advertising eventually and always follows the consumer." Pittman focused much of his discussion on the ways that the Internet is transforming the media landscape, particularly when it comes to newspapers and Yellow Pages directories. However, one area that Pittman doesn't see as threatened by the online world is television. "Television is still America's hobby. ... I don't think there's a chance that the Internet is going to replace television," he said. "It's not going away, it's still the most persuasive of all media. "Internet video is usually about three minutes long and is either wildly entertaining or wildly informative, but it's not doing the same thing as television," Pittman continued. As for the world of print journalism, Pittman said it's going to have to endure a painful time of adjustment as cost structures realign with the industry can support. "Certainly there's an audience for newspapers, and in the era of the Internet, news gathering is easy. ... Its' analysis that is more important than ever," Pittman commented. "The difference between a great news organization and a mediocre one is analysis. "The scary thing is that consumers like their analysis through a filter that shares their point of view. Fox News first discovered that. It's unfortunate, but the consumer has spoken." - George White See conference Web site See Deal magazine feature on the newspaper industry CategoriesComments
From: Max Grubb,
With all due respect ...what planet is this guy on? TV will definitely feel the effects of broadband delivery........eventually making TV obsolete..... Max
Posted on:
February 2, 2009 5:42 PM
Private capital video
Categories
Blog roll
Archives
| |||||||||||
Robert Pittman, founder of consumer brand-focused investment firm the Pilot Group, gave the opening keynote at Columbia Business School's Private Equity and Venture Capital conference Friday morning.
|
|
|
|
|
©Copyright 2009, The Deal, LLC. All rights reserved. Please send all technical questions, comments or concerns to the Webmaster.
TV's going to be delivered via the Internet. "TV" vs. Internet video is only going to differ in the format length, and interactive options. This guy doesn't see the potential the Internet has for "television"as he's defining it.