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 In the last year, people somehow found a way to spend 73% more time
on Facebook Inc. and other social networking sites, if that were
possible. The stat comes from Nielsen Co.'s The Global Online Media Landscape, released Wednesday. In February, Nielsen found, people used social network sites more than they used Web-based e-mail for the first time ever. The report is tied to the Ad-Tech conference in San Francisco, which runs until Thursday. Speakers such as Digg Inc. founder Kevin Rose and Jimmy Wales, a co-founder of the Wikipedia and Wikimedia Foundation Inc., will size up the rapidly changing state of digital advertising and marketing at the event. Online advertising is a Wild West, with more than 400 ad networks and a proliferation of technologies that gauge the performance of ads and aim to deliver more relevant pitches and content to Web users. For all of the anticipation, investment and hype, there are also mounting questions. The economics are not fully baked, and fundamental details such as how to price ads are in flux. Our concept of privacy is evolving. Even though society is increasingly driven by data, practices such as behavioral targeting present potential land mines for advertisers. The recent issue of The Deal magazine examines the boundless growth, optimism and chaos of the digital advertising industry. - Chris Nolter See feature story from The Deal magazine See related Judgment Calls column from The Deal magazine See Nielsen's blog about The Global Online Media Landscape See The Ad-Tech conference Web site
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From: Mary Kathleen Flynn,
Hi Gregory, Thanks for noticing. :) Cheers,
Posted on:
April 23, 2009 11:34 AM
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I simply wanted to applaud and thank you for properly identifying Jimmy Wales as "co-founder" of Wikipedia. For too long, other journalists have been carelessly perpetuating this Wales-initiated myth that he alone was the "sole founder" of Wikipedia. (Ironic, isn't it, that this would be the practice of a supposed leader of the "free knowledge" movement?)
Your publication is an exception, and it is to be lauded.