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We've kept a close eye on TubeMogul, which has been alternately described as the video equivalent of FeedBurner or Nielsen/Net Ratings. The online video distribution and analytics company has attracted 75,000 content creators, including traditional media companies, such as CBS Interactive, as well as new media companies, such as Revision3 and Next New Networks. Even Greenpeace and the White House use the service. Here at The Deal, we use TubeMogul to help distribute our Behind the Money and Inside The Deal online video shows. TubeMogul provides some services free, but it makes money by charging customers anywhere from $500 to $10,000 per month for sophisticated analytic tools. "We save content creators time and help them increase the size of their audience," said TubeMogul CEO and co-founder Brett Wilson (pictured). "We make it easy to get their content out to all the places where video is consumed, help them understand how their video is being consumed and by whom. This helps them produce better video, monetize it and show the results to their investors, advertisers and bosses." Wilson tells The Deal that he was in the enviable position of having investors come to him while raising this round of capital, which closed last week. "Valuations were certainly lower than they were six months ago," said Wilson. "But, that being said, we were primarily fielding in-bound interest. We weren't doing the road show, per se. People approached us." He chose Trinity Ventures largely because he felt an entrepreneurial kinship with the partners, especially Ajay Chopra, who is joining TubeMogul's board. Prior to becoming a VC, Chopra co-founded Pinnacle Systems, which was acquired by Avid Technology (NASDAQ:AVID), the pioneer in digital nonlinear editing. Wilson plans to use the funding in part to integrate the company's services with those from Illuminex, the analytics company TubeMogul acquired for undisclosed terms in October. Founded in 2006, TubeMogul was seeded in January of 2008 with $2.2 million from high-profile investors, including: Dick Costolo, the co-founder of FeedBurner Inc., which was acquired by Google Inc. (NASDAQ:GOOG); Nielsen/NetRatings co-founder David Toth (who serves on TubeMogul's board); entrepreneur/investor Howard Lindzon (of Wallstrip and StockTwits fame); Knight's Bridge Capital Partners, an investment firm in which Lindzon is a partner; hedge-fund-manager-turned angel Roger Ehrenberg; and NetService Ventures, a Silicon Valley VC firm. - Mary Kathleen Flynn
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TubeMogul's Wednesday 
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