The Deal
Saturday, November 21, 
7:41 pm

BofA done with Merrill's bull

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bankofamericamerrilllynchlogo125x100.gifBank of America Corp.'s (NYSE:BAC) CEO Ken Lewis wants Merrill Lynch & Co's "thundering herd," but evidently he can do without the investment bank's bull. The North Carolina bank dropped Merrill's signature corporate logo, which the Wall Street bank had adopted back in 1974, according LogoTales.

 The decision to forgo using the bull, reminiscent of the famous bronze bull found near Wall Street in downtown New York City, likely came out of BofA's desire to put the numerous controversies regarding its acquisition of Merrill behind it. Instead, the new logo (seen above) uses the tagline, "Signed, sealed and delivering" - George White 


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Comments

From: Juggymo@yahoo.com,

What a tragedy. This is all Stan O'Neals fault. Effe him.

Anyone working there who thinks Merrill exists anymore, should really have their head examined.

Tell me what do all of these mergers have in common ?

Morgan Stanley Dean Witter
UBS PaineWebber
RBC Dain Rauscher
Citi SmithBarney


Guesses? The second part always drops off.

If you work at ML, three years from now,your card will say Bank of America.


From: James,

Merrill Lynch has officially died.


From: Nick,

This is not completely true. For the investment banking division, BofA will use the BofA american flag landscape logo. For the Wealth Mgmt division (Merill Lynch Wealth Mgmt), the Bull logo will live on.


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