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Sunday, November 22, 
9:04 am

Sara Lee gives buyout shops the cold shoulder

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sara125x100.gifThe days of private equity using cheap debt to swoop in and outbid strategics may be over, but evidently the corporate dealmakers at Sara Lee Corp. (NYSE:SLE) haven't forgiven or forgotten. The consumer products company, which is auctioning off its household and personal-care business -- International Household & Body Care -- for $2 billion to $3 billion is reportedly not welcoming offers for the unit from buyout shops, according to a story in the New York Post.

Further the company has told Goldman Sachs Group Inc. (NYSE:GS), which is running the auction, to disallow corporate buyers from even partnering with LBO such as Blackstone Group LP (NYSE:BX) and Kohlberg Kravis Roberts & Co., both of whom were interested in the unit, two unnamed sources close to the process told the newspaper.

The $2.3 billion business employs 8,000 employees worldwide, offering the following products:

  • Household: Air care, shoe care, insecticides and laundry care including the Ambi Pur, Kiwi, Pyrel, Vapona, Biotex and Neutral brands
  • Body Care: Bath & shower, deodorants, baby care, men's toiletries and oral care including the Sanex, Duschdas, Radox, Zwitsal, Brylcreem, Prodent and Zendium brands
Sara Lee wants a strategic buyer to take the entire unit and hopefully pay a higher multiple as it finds synergies and costs savings. Possible bidders include Unilever plc, Reckitt Benckiser Group plc, S.C. Johnson & Son Inc. and Colgate-Palmolive Co.

However, Sara Lee may be having trouble getting bidders to take the whole thing, as offers are reportedly only coming in for pieces of the business. - George White   

See NY Post story
See Dealscape post on Sara Lee
See Corporate Dealmaker post on Sara Lee auction





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