It's that time of the year again, when Netflix Inc. (NASDAQ: NFLX) gets its annual "vague" takeover rumor. Shares of the online mail-order movie rental company are up modestly on Monday following a rumor posted on Barron's TheFlyonTheWall.com that it's involved in "renewed takeover speculation."
This certainly isn't the first time rumors of a Netflix takeover have surfaced, nor is it likely to be the last -- unless of course Netflix gets taken over -- as the company has gained significant market share from competitor Blockbuster Inc. (NYSE: BBI). But the fast-moving industry now has other competent rivals such as iTunes, Hulu LLC, YouTube Inc. as well as video on demand from cable companies. Amazon.com Inc. (NASDAQ:AMZN) has been rumored on more than one occasion to have made a bid for Netflix, offering a rumored $42 a share bid, or $2.2 billion, four years ago, according to BusinessWeek. - Gerald Magpily
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