A deal between Microsoft Corp. (NASDAQ:MSFT) and Yahoo! Inc. (NASDAQ:YHOO) appears imminent, with multiple media outlets reporting an anticpated announcement as soon as Wednesday.
The online search and advertising deal may be smaller in scope and scale than previously believed, reports BoomTown's Kara Swisher:
There will be no upfront payment to Yahoo, with the focus on a revenue share between the two companies. Sources said Microsoft search technology will be used on Yahoo sites, although it is not clear if it will be branded as "powered by Bing -- Microsoft's handsome and innovative new search offering-or not. In addition, sources said Yahoo would still sell search ads on its sites and on Bing too, although Microsoft's AdCenter advertising sales technology will be underneath it.
However limited in scope, the deal will be the culmination of a long and sometimes hostile negotiation between the two companies and a feather in the cap for new Yahoo! CEO Carol Bartz.
For Microsoft, a deal with Yahoo! will add muscle to its tussle with search engine leader Google Inc. (NASDAQ:GOOG). - Mary Kathleen Flynn
Continue reading below
Wow! Finally Microsoft has reached a deal Yahoo for an internet search partnership. Will the newly announced deal between giants Microsoft and Yahoo be a good thing? Got to wait and see. But atleast Microsoft and Yahoo deal is straightforward and not complex at all and ofcourse, the negotiation talks have been going for long. I was just curious to know all the past negotiations between Microsoft and Yahoo so collected all the articles and links (more than 200) related to the current merger and the previous events or negotiations between Microsoft and Yahoo. If you are interested check the link below.
http://markthispage.blogspot.com/2009/07/saga-of-microsoft-and-yahoo-from-2007.html