Google grabs AdMob for $750M (Dealscape

Google Inc. announced Monday, Nov. 9, that it had agreed to acquire San Mateo, Calif., mobile advertising company AdMob Inc. for $750 million in stock. The deal gives Google, whose Android software is increasingly used to power smartphones, a boost in monetizing mobile Internet traffic.

"Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time," said Google vice president of product management Susan Wojcicki in a statement.

This is a free content preview. Subscribers enjoy access to all stories in full as well as second-to-none market intelligence.

Dig deeper, with Pipeline.

333 in-depth reports of M&A deals in the Internet sector
41 company pages related to Advertising
37 in-depth transaction records for Google Inc.
16 articles related to AdMob Inc.
10 years of news and analysis archives from the voice of The Deal Economy

Most searched keywords

Deutsche Bank
Birds Eye
Cadbury AG
Agrium Inc.
Skadden Arps
Revolution Money
Tandberg ASA
Aisling Capital
Ken Lewis
Natco

Forward-looking intelligence allows you time to act. View this video on our restructuring content to see how you can benefit from our expertise.
NOT A SUBSCRIBER? Google grabs AdMob for $750M Posted on November 10, 2009 10:00 AM Google Inc. announced Monday, Nov. 9, that it had agreed to acquire San Mateo, Calif., mobile advertising company AdMob Inc. for $750 million in stock. The deal gives Google, whose Android software is increasingly used to power smartphones, a boost in monetizing mobile Internet traffic. "Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time," said Google vice president of product management Susan Wojcicki in a statement. This is a free content preview. Subscribers enjoy access to all stories in full as well as second-to-none market intelligence. Dig deeper, with Pipeline. 333 in-depth reports of M&A deals in the Internet sector 41 company pages related to Advertising 37 in-depth transaction records for Google Inc. 16 articles related to AdMob Inc. 10 years of news and analysis archives from the voice of The Deal Economy Most searched keywords Deutsche Bank Birds Eye Cadbury AG Agrium Inc. Skadden Arps Revolution Money Tandberg ASA Aisling Capital Ken Lewis Natco		EXISTING USERS Username Password Forget your password? Missing a product?

Sales Contact Michael Crosby mcrosby@thedeal.com 212.313.9325	Media Contact Martha Brown mbrown@thedeal.com 212.313.9218
Signing in signifies that you agree to our terms and conditions. View our privacy policy.