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Kraft launches hostile bid for Cadbury

Posted on November 9, 2009 1:00 PM
Kraft Foods Inc. on Monday launched a hostile bid for Cadbury plc, aggressively priced with no sweetener to a $16.3 billion proposal. The target swiftly rejected the offer as derisory.

After more than two months of deliberations, and with no rival bidders on the scene, Kraft chose to leave its unsuccessful, stock-and-cash proposal unchanged, despite widespread skepticism about the value and a decline in its own share price over the period. The move, which came just a few hours before a U.K. Takeover Panel deadline required Kraft to formalize its offer or walk away, ushers in what is sure to be a tough -- and lengthy -- fight.

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  • 407 in-depth reports of M&A deals in the Food sector
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