Entries tagged "Affinity"
A cardinal rule taught in Journalism 101 is: don't bury the lead. That is, don't put the most important part of a news story in the middle or on the bottom of it. Put it up top. The public relations world has a very different take, especially when it comes to negative news. Witness the press release put out by Affinity Technology Group Inc., which owns a portfolio of tech-related patents. Despite the headline, which mentioned that the company filed for Chapter 11 in South Carolina, a reader with a short attention span skimming the release might have simply thought...
