Entries tagged "advertising"

Midyear media reflections

Halfway through 2009, what do media dealmakers have to show?

Taste-It Note to save the newspaper biz?

U.S. Ink is promoting to newspapers a new type of advertising that allow readers to taste a product through taste strips.

Google's new ad tech

Google institutes behavior-targeted ad technology culled from DoubleClick deal.

Tremor Media lands $18M Series C

New investor Meritech Capital leads new funding for the ad network startup.

Kucinich to Citi: Stop advertising

Citigroup may buckle to political pressure and cancel its advertising agreement with the New York Mets, but is $250,000 a game really an excessive advertising cost?

Was News Corp. wooed to the Nasdaq by advertising dollars?

Ruppert Murdoch's News Corp. is looking in the mirror and seeing a changing company that is trying to stay ahead of the difficult economic environment. Even before the economic downturn, News Corp. made some major transformative acquisitions including MySpace and Dow  Jones (and with it The Wall Street Journal) over the last couple of years that promise to fuel more growth. Some on the Street are skeptical those acquisitions will benefit News Corp., asserting they overpaid, but the media company might think otherwise. ...

EarthLink to pursue AOL unit, and others

Is EarthLink Inc. in talks with Time Warner Inc. about buying AOL LLC's dial-up unit? On an earnings conference call, EarthLink CEO Rolla Huff said EarthLink is positioning itself as a consolidator in the Internet dial-up market and might also pursue acquisitions in e-commerce, online-advertising, Internet-based phone services and wireless broadband. ...

Vertis' open bankruptcy case

Print advertising company Vertis Inc. certainly has been forthcoming with the details of its impending bankruptcy....

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