The Deal
Sunday, November 22, 
5:35 pm

Zillow launches social networking features to catch up to Trulia

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With $57 million in venture capital raised, would you expect any less? Online real estate startup Zillow said today it has launched new features that aim to foster more of a local community; read social network. The three additions to the site are:

Neighborhoods - 6500 neighborhood profile pages. Could this be the answer to the local ad problem?
Discussions - Extending the Q&A concept to discussion boards.
Personalized home page - More data specific to individual users is now available

The move by the Benchmark and Technology Crossover Ventures-backed startup is a logical extension of its current offering and ups the ante with Trulia, a San Francisco-startup that already has versions of the three new features Zillow released today.

Trulia lacks Zillow's valuation service for 60 million homes in the United States but does focus more on making house hunting a more visual activity. And while Trulia trails Zillow in the amount of funding received, it matches its neighbor to the north in the shareholder prestige department since Trulia counts Accel Partners and Sequoia Capital as investors.

It increasingly looks like there is plenty of room for multiple winners in the online real estate market.

For more on Zillow's latest feature release, see:
901am
John Cook
Greg Swann

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Comments

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Thank you for your support,

The StreetAdvisor Team.


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