The Deal
Wednesday, November 25, 
9:11 am

Just say no

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Although tech industry veterans know there are many good reasons to turn down venture capital, such as concerns about giving away too much ownership in the company, many first-time entrepreneurs jump at the chance to have a few million bucks pumped into their startups. Not Josh Green, who is considering saying "no thanks" to offers for VC funding in launching his first company, Panjiva Inc.

"Any time you introduce that kind of money into the mix, you better be very sure the direction you're headed in is the right direction, because you're going to go there very fast," says Green, 28.

With $30,000 raised from family and friends and office space supplied by David Rose, chairman of angel investor group New York Angels Inc., Green recently founded Panjiva, a Web site that wants to make it easier for companies of all sizes to do business across borders. Based in New York's Fashion District, the company prepares reports for apparel makers that rate suppliers around the world.

"There are a number of different directions we could go in, and we'd like to have more clarity on which direction is right for our business before we strap on a rocket to our backs," he says.

If Green rejects the $3 million to $5 million he's confident the company could raise from VCs, where will he get the estimated $500,000 Panjiva needs to grow the company organically? Angels, probably.

"VCs have a timeline they have to stick to, which makes them not necessarily the most patient investors. You don't hear that as often about angels." —Mary Kathleen Flynn

For more on angel investment trends, see story at TheDeal.com


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