With much of America in belt-tightening mode, the timing could not have been better for personal savings adviser BillShrink.com to announce an $8 million Series B funding round. The round was led by Trinity Ventures and Bessemer Venture Partners. Bessemer invested $1 million in the company last year.
Billed as a consumer watchdog, BillShrink is a free service that gives consumers recommendations on the best cell phone plans and credit cards based on their usage patterns. Unlike some startups, BillShrink actually has a business plan, hooking up its users with the cell phone companies and credit card providers.
BillShrink said it will use the latest funding to develop new applications for its technology. -- David Shabelman
See Oct. 14 press release from BillShrink
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