Blogs have been slowly transitioning from counter-culture soap boxes to mainstream media. This blog is no exception. In the early days of the blogosphere, traditional media companies avoided it like the plague, for the most part. Today, nearly every publication has at least some presence in the the space, and the syndication of blogs, to be printed in traditional media, is a logical progression.
Pluck, a small Austin-based company which has raised $10 million from backers including Austin Ventures and Mayfield Fund, runs BlogBurst, a blog syndication service which allows newspapers to reprint blog posts as editorial content. Today, Reuters announced a partnership with Pluck which will bring the news service into the blog syndication world.
Reuters has dabbled with blogs of its own in the past, and recently launched a few new blogs. The partnership with Pluck could prove to be a golden opportunity for the company to pick the best and brightest of BlogBurst and create an extensive blog network of its own. No financial terms of the deal were released, but the deal could be a cost-effective means to roll out a blog clearinghouse where a user could find blogs about any subject.
For the backbone of BlogBurst, the bloggers themselves, this partnership should be good news. Reuters should drive even more traffic to their individual sites, more traffic equals more advertising dollars. — Brian Ward
Go to story from Reuters
Technorati tags: blogs, reuters, blogburst.
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