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 Google Inc. demonstrated once again that it's not shy about throwing its weight around in non-core business areas while melding business and social policy aspirations, announcing on Tuesday that the company and its philanthropic arm, Google.org, will launch a renewable energy venture. The company announced a strategic initiative, called RE<C, that will target investments and grants to advance solar thermal power, wind power technologies, enhanced geothermal systems and other technologies. The goal: to lessen the dependence on coal for electrical generation. RE<C already is recruiting engineers and energy experts to aim first at solar and geothermal operations The company expects to spend tens of millions of dollars on R&D, and eventually to put hundreds of millions of dollars into commercial projects with expected returns on investment. Google will draw on its own experience in building large-scale, energy-intensive facilities that it has honed in building its distributed data centers. Co-founder and president of products Larry Page said that experience will allow it to develop alternative-energy sources at costs that are favorable to coal-fired generation. Google also has direct experience in operating a 1.6 megawatt solar panel installation that provides power to its corporate campus. "Promising technologies already exist that could be developed to deliver renewable energy cheaper than coal," Page wrote in a post on Google's corporate blog. "We think the time is ripe to build rapidly on the tremendous work on renewable energy. The search giant has set a goal of producing one gigawatt of energy through various projects, and to achieve that within a few years. That number is significant, as it represents about one-fifth of the total power used by servers and associated equipment, as reported by ars technica.
Google.org is already working with eSolar Inc., an Idealab Inc.-backed company that is developing power plant-scale solar
technology, and Makani Power Inc., a high-altitude wind energy company. - Clifford Carlsen See Nov. 27 press release from Google See Nov. 27 post from Larry Page See February 15 post from ars technica
Comments
From: Clifford Carlsen,
You can get more information on Google's programs at : http://www.google.com/corporate/green/energy/faq.html
Posted on:
November 29, 2007 4:05 PM
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Hi!
I am currently participating in a development of a sustainable community www.theschoolforlife.org. IN Bali. As part of becoming environmentally friendly we are building a vortex genrator that will meet the energy demands and supply electricity for the area spanning the school and the local Balinese community. Where can i find more information on possible grants to help us finance this project.
I would really appreciate if you could let me know.
Sincere,
Dagmara Gawlik