Light Reading has unearthed a classified ad from Google seeking, a "Product Manager – Interactive TV." The job description may have tipped Google's hand a bit regarding their plans in the IPTV space. The article speculates that Google could position itself as a television search engine, where users would search for the programs they'd like to watch. This would allow Google to track the keywords used in the searches and target video ads to individual people.
The floodgates have finally come wide open. With the cable companies looking to bring DVRs in-house, the telecoms launching IPTV services and now Google looking for a way to organize and further monetize the space, it seems inevitable that the way we watch television is going to be altered sooner rather than later. The only question is whether the advertising executives can throw up a roadblock to delay the inevitable for a few more years and keep the cash-cow television advertising model on life support. — Brian Ward
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Google needs to do something for TVs. But I would appreciate if things are without any aditional purchase of hardware. best, Nil