Having closed
a $25 million Series C round of funding last month to syndicate
professional content , online video company Veoh is not giving up on
user generated content
Dmitry Shapiro,
Veoh's chief innovation officer, said today at the Conversational
Marketing Summit, that all online video companies have bills to pay
which explains why Veoh, Crackle and YouTube are so focused on
professionally produced content that they can sell ads against.
However, Shapiro believes that user generated content wil be the most
important medium to advertise upon. The problem, for now, is the lack
of discrete inventory that can be easily sliced up for marketers to
target. He believes that if that problem can be solved, marketers will
see a quick payoff because of the ability to forge close relationships
to passionate users.
For more on the Conversational Marketing Summit, see:
Duct Tape Marketing
PodTech.net
Dan Farber
Tags: conversational marketing, conversational marketing summit, cmsummit, veoh, vc, venture+capital
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