Online advertising companies have been among the most exit-friendly in all of high-tech in recent months, so it's no surprise that video ad platform Visible World, already boasting a slew of early-stage and strategic investors, was able to go squarely to the mezzanine level in its latest round.
The eight-year-old New York-based company brought late-stage specialists Adams Street Partners and AllianceBernstein on as lead investors in the round, joining previous investors Comcast Interactive Capital, Dawntreader Ventures, Grey Ventures, Leucadia National, Marketing Services Risk Surety, Time Warner Inc. [
TWX] and Viacom Inc. [
VIA] in the company's first funding since an $8 million deal in November 2003. In addition to landing pro-rata investment from all previous backers, Visible World announced that Comcast is increasing its stake, furthering the cable giant's venture bet on the same day its
investment in online video technology develop Move Networks Inc. was announced.
Visible World claims market leadership in technology used to help advertisers create and deliver ads that customize content for customers on national, local and household levels, as well as online. The company has more than 200 customers that use the product to tweak ads to reflect factors such as household profile, local geography, programming, time of day and weather. Among its clients Visible World claim seven of the top 10 automotive companies, eight of the top 10 media companies, four of the top six cable and telecommunications companies, and big corporate names such as Lenovo Group Ltd., Sears Holdings Corp., Kmart Corp. and Wendy's Intl.
-- Clifford CarlsenSee April 14 post on Move Networks from Tech ConfidentialFor more see
Silicon Alley Insider and
Online Media Daily
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