Motorola Inc.'s [MOT] Motorola Ventures, which invests in high-tech startups and has enjoyed consistent success even during more difficult times for the parent company, is investing an undisclosed amount in Amobee Media Systems, a Redwood City, Calif., startup that makes a mobile advertising technology capable of inserting targeted ads in a variety of mobile content including video, messaging, music and games.
Motorola says the technology is key to helping mobile content providers generate revenue, since existing "user paid" models have seen limited adoption and have come to be viewed as a barrier to broader growth in usage. Motorola Ventures' investments have often focused on wireless technologies; a month ago the company announced its investment in the wireless applications provider Appian Inc. -- Andrea Orr
See July 1 story on Motorola Ventures from Tech Confidential
See Aug. 6 announcement from Motorola on Amobee investment
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