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VC Dealflow: Jan. 24, 2008

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INFORMATION TECHNOLOGY

SOFTWARE

ADCHEMY
Online marketing software developer Adchemy Inc. of Redwood City, Calif., has raised $19 million in its third round of venture funding, with Mayfield Fund of Menlo Park, Calif., serving as the round's leader. Additional investors included private equity firm Hellman & Friedman LLC of San Francisco, a first-time backer, and returning investor August Capital of Menlo Park. Adchemy has previously raised capital from individual investors including Garnett & Helfrich Capital founder Terry Garnett, Helion Venture Partners co-founder Ashish Gupta, First Round Capital managing director Josh Kopelman, Google Inc.'s AdSense co-developer Georges Harik, Shutterfly board member Pat House and Sand Hill Group LLC co-founder M.R. Rangaswani. The four-year-old company expects to release a new product, related to its customer-acquisition offering, in the spring. --P.B.

REVOLUTION COMPUTING
Statistics computing application developer REvolution Computing of New Haven, Conn., has received a first-round investment of undisclosed size from Intel Capital of Santa Clara, Calif. The company has released two open-source products, for which it provides commercial support and enhancements. Intel made the investment via its Open Source Incubator program, which also includes the funding of Web services platform developer WSO2 of Mountain View, Calif. --P.B.

SERVICES

IMMI
Media response analytics service provider Integrated Media Measurement Inc. of San Mateo, Calif., has completed a $25 million third round of funding, led by the Kantar Media Research division of advertising and marketing giant WPP Group plc of London. Also participating were Draper Fisher Jurvetson of Menlo Park, Calif., and Advanced Technology Ventures of Palo Alto, Calif., which were existing stakeholders. IMMI plans to use the funds for continued product development and marketing, as well as expanding its base of panel participants. --P.B.

LIFE SCIENCES

PHARMACEUTICALS

MAUNA KEA
Cellular imaging company Mauna Kea Technologies announced Wednesday, Jan. 23, it has closed a $30 million round of funding, which it will use in part to expand its U.S. operations. The Paris-based company received the funding from U.S.-based Psilos Group, a healthcare-focused private equity firm; France-based Seventure Partners, a subsidiary of Natixis Private Equity; and existing investor CreAdev. The startup, which has raised $47 million to date from institutional and angel investors, plans to use the proceeds of the round to expand commercial operations of its Cellvizio technology in the U.S. and Europe, and to advance clinical platforms and continue with its research and development. Mauna Kea also announced that it has changed the name of its U.S. operations to Cellvizio Inc. to strengthen brand awareness. --Cheryl Meyer

OTHER

IGA WORLDWIDE
Video game advertising network IGA Worldwide Inc. of New York said it had extended its previously announced Series B round of funding by nearly $5 million, capping it at nearly $30 million total. Participants in the extension included TransLink Capital of Palo Alto, Calif.; Presidio STX LLC of Santa Clara, Calif., a subsidiary of Japan's Sumitomo Corporation, and Itochu Corp. of Tokyo. The new money builds on an existing $25 million second round from KTB Ventures of Palo Alto, Calif., and Peacock Equity, a fund operated by NBC Universal Inc. of Universal City, Calif., and GE Commercial Finance of Norwalk, Conn. JMP Securities of San Francisco was IGA's financial adviser. --P.B.

CONSUMER

MEDIA

MODIV MEDIA
In-store and wireless electronic marketing media developer Modiv Media Inc. of Quincy, Mass., has closed its first round of venture funding since its formation via a merger last year. Existing stakeholders participating in the new $8 million round included Ignition Partners of Bellevue, Wash., Oak Investment Partners of Westport, Conn., and SeaPoint Ventures of Seattle. In 2006, those three firms joined in a $10 million Series A round for predecessor company MobileLime Inc. of Quincy, which merged with in-store self-service media provider Cuesol in March 2007. --P.B.

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