BeliefNetworks, Inc., which is not a religious organization but rather a provider of semantic intelligence and predictive analytics to Web publishers and advertising companies, is announcing on Wednesday that it has received an investment from Palmetto Investments & Exchange Group LLP, a Charleston, South Carolina investment firm that focuses on high-tech startups in the South.
BeliefNetworks declines to disclose the amount of the investment but says that it has raised a total of $1.4 million in angel funding and that its current seed round is still open. The startup will use the funds to negotiate deals with advertising networks and as bridge research and business development to an expected institutional round of funding, according to company president and co-founder Lisa Maki, a former researcher at Microsoft Corp. [MSFT].
"BeliefNetworks makes a search for relevant ads and content as simple has having a conversation with their computer," says Palmetto partner Matthew Johnson in a statement.-- Mary Kathleen Flynn
Continue reading below
these guys appear to be former microsoft AND apple technical executives. anyone know anything about them? burn rate must be low.
bob