We're fairly sure there's been a slowdown in online advertising spending, but that apparently isn't stopping investors from putting money into online advertising businesses on the hopes that things will eventually return to normal.
GoFish Corp., a public company that trades over the counter, on Thursday said it
raised $22.5 million in a private placement from Panorama Capital, Rustic Canyon Partners and Rembrandt Venture Partners. Funds will be used to retire debt, accelerate its growth and expand its sales and marketing team. GoFish distributes content and advertising to a large network of sites focused on kids, teens and mothers.
Also on Thursday, online contextual display advertising company
LucidMedia Networks Inc. said it completed an $8.8 million third round of funding it would use to launch its contextual advertising network. The funding was led by a combination of institutional and individual investors, including Lake Street Capital, RLI Partners, Melton Investments, Silicon Valley investment veteran Milan Mandaric and Redleaf Group, whose CEO, Michael Tomana, has joined LucidMedia's board of directors.
LucidMedia's technology allows advertisers to target ads at consumers. It provides contextual analysis that reads the Web page of a potential advertising impression and classifies it to ensure it is appropriate for an advertiser's needs. --
David ShabelmanSee Dec. 4 press release from GoFishSee Dec. 4 press release from LucidMediaSee Nov. 14 post from TechConfidential
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hm, maybe take a look at www.wrapmail.com?
Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders company?
You have a website.
You send emails.
Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
WrapMail offers a solution that is server-based (i.e. compatible with all email clients), has a complete back-office with a WrapMaker, reporting etc and only charge $5 per user per month.