Yahoo! Inc. co-founder Jerry Yang may provide a needed change for the Internet giant, but his selection as the new CEO won't likely be enough to get the company back on track, writes William Blair & Co. LLC analyst Troy Mastin in a research report. Yahoo! has yet to unveil a "decisive strategy" to speed up revenue growth and compete effectively against chief rival Google Inc. "Management may be simply swapping public pleasantries while reworking the company under the covers, but it does not seem that the menu has changed much, if at all," Mastin concludes.
Yahoo!, meanwhile, remains a potential target for Microsoft Corp. and other media giants, but sources say it's too early to write the company's obituary. Yahoo! still remains the top provider of display advertising, though Google, with its recent $3.1 billion purchase of DoubleClick Inc., is fast on its heels. —Cheryl Meyer
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