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Cisco Systems Inc. is a master at acquiring businesses, and, it seems, a master at spinning its integrations to promote the "one big happy family" effect and downplay any integration challenges. Which is why it's so refreshing to see another side of this story. This blog posting from technology market researcher Kris Tuttle says that Cisco is chasing customers for the newly acquired WebEx Communications Inc. "with the hyperactive fever of an online mortgage company." "We have been overwhelmed with junk marketing since signing on for a WebOffice trial a few weeks ago," Tuttle writes of the company's Web conferencing product. She says the constant sales pitch became so disruptive to her firm, Research 2.0, that she told Cisco it was probably not interested in pursuing the trial offer. "This sort of absurd consumer-style marketing isn't even done by Microsoft or Salesforce.com," Tuttle notes in a scathing comparison to some of the industry's less well-regarded marketers. Now that has to hurt. —Andrea Orr
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