When indie music seller CD Baby Inc. sold itself to Disc Makers Inc. in August, neither the buyer nor the target would reveal terms of their deal. But now, CD Baby founder Derek Sivers has finally revealed the purchase price in this new interview: $22 million.
Sivers also says the company's annual revenue rose from $25 million three years ago to $100 million as of early 2008. CD Baby never accepted outside venture investment, and Sivers owned 100% of the company's equity at the time of the sale. -- Paul Bonanos