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Saturday, November 21, 
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MySpace faces rejection, internal dissent in hiring music venture CEO

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myspacemusic1.jpgMySpace Inc.'s search for a new CEO to run the MySpace Music joint venture has hit a number of snags, not the least of which is that its preferred candidates have declined the job. Another obstacle: Key technology executives inside the company have urged top brass not to hire a new leader until after MySpace Music launches next month.

A source with knowledge of the situation says the company's technology team has warned MySpace CEO Chris DeWolfe and chief operating officer Amit Kapur not to bring in a CEO with  the new music service, a joint venture with three of the four major music labels, so close to launch for fear that a new executive would demand changes that would threaten the development team's timeline.

The source describes the technology team's push to launch MySpace Music in September as "all-consuming and desperate," adding that any further delays could jeopardize the venture's relationships with content partners. While leadership for the music division is badly needed, the source said, the technology team either wanted a new CEO several months ago, or wants one a month or two into the future -- but not now. DeWolfe and Kapur are overseeing MySpace Music's development until a chief executive is hired.

Among those who have rejected the CEO slot at MySpace Music are Topspin Media CEO Ian Rogers; former AOL executive Jim Bankoff, now with buyout firm Providence Equity Partners; BigChampagne Inc. chief executive Eric Garland; and Benchmark Capital entrepreneur-in-residence Dave Goldberg, formerly of Launch Media Inc. and Yahoo Music.

MySpace Music will include a digital-rights-management-free music store intended to compete with Apple Inc.'s [AAPL] iTunes, and will also offer a library of full-length streaming songs. The joint venture is majority-owned by MySpace Inc., with Universal Music Group, Sony BMG Music Entertainment Inc. and Warner Music Group Corp. [WMG] also holding equity stakes. The music industry's fourth major label, EMI Group plc, is expected to come on board eventually. Independent labels may contribute music to the service but have not received equity, causing some consternation.

Whoever takes the helm at MySpace Music will be beholden to many masters, including MySpace's own executives, the label chiefs and, not least, News Corp. [NWS] chairman and CEO Rupert Murdoch, whose company acquired MySpace in 2005 for $580 million. The new CEO will also inherit a troubled legacy. MySpace has previously tried to sell music via artists' pages through a 2006 partnership with Snocap Inc., but the idea failed to catch on with consumers. Meanwhile, its MySpace Records initiative, launched in 2005 in tandem with Universal Music, also hasn't panned out as the company hoped. (In April, Snocap was acquired by Imeem Inc., a free ad-supported streaming music service with which MySpace Music will now compete.)

My source tells me that MySpace once came very close to filling the CEO spot, and that others beyond these candidates have also declined the job. For now, some inside the company think they'd rather wait to fill the position. -- Paul Bonanos

See the full story on MySpace Music from TheDeal.com
For more on MySpace Music see TechCrunch and Silicon Alley Insider

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Comments

From: SocialMediaMojo,

Myspace's dominance has always been more a matter of luck than anything else, they accidently built a music heavy site with the original myspace but now they're trying to create a music focused service the cracks are starting to show.

It's interesting to mention that Snocap was acquired by imeem because myspace has been openly hostile to imeem, they've banned imeem music players from user's pages and even went so far as to censor any mention of 'imeem.com' on myspace. Since this blocking began early last year it's a good indication that myspace has been (poorly) planning their music site for at least as long and saw imeem as the biggest threat.


From: Universal Indie Records,

I think they'll have the same problems as the had with Sno-Cap. When people think of purchasing music, they just don't think MySpace. It's going to take a lot of branding money to change that train of thought.


From: Paul Bonanos,

Thanks, Mr. Mojo. Among streaming sites, MySpace Music will compete with more than just Imeem. CBS-owned Last.fm also has an on-demand service, although they've had trouble keeping Warner on board. (Warner is among Imeem's investors too.)

MySpace and News Corp. could buy a smaller online music company to add technology or content depth to MySpace Music, but Imeem's not a candidate, and based on the upshot of the post above, a deal isn't likely to happen soon.


From: Paul Bonanos,

That's very possible, Indie. They've got plenty branding money, but also a perception to overcome.

Still, AmazonMP3 is gaining market share against iTunes, so it's possible that customers who have been loath to purchase song files with DRM will seek out alternatives.

Paul


From: Musician Outlet Network,

Incredibly late and astonishing ilogical for MySpace to launch such online program. People want the songs at their price - FREE, if they can get it!

Too late - Too late for MySpace. The new generation of music fans will not agree with this concept. Its not working for major labels and will not work with their assistance on this matter.

Too late - Too late...

MON


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