Considering that it's named Glassdoor.com, a new company backed by Benchmark Capital isn't very transparent about its goals. Founded by a
group of Expedia veterans, Glassdoor promises "a new way of doing things to a category in need of real change," but hasn't revealed any details about its product.
Most of its co-founders and five board members have spent considerable time in the online travel industry, but one person hasn't. The outsider is Rusty Rueff (pictured), late of music fingerprinting and commerce technology developer Snocap Inc., which was
sold last month to social music site Imeem Inc. Rueff joined Snocap as CEO in late 2005 and presided over its partnership with MySpace, which allowed the social networking site's millions of artists to sell music directly to consumers.
Rueff joins Glassdoor's board alongside former Expedia CEO Erik Blachford and TripAdvisor chief Stephen Kaufer. Glassdoor co-founders on the board are CEO Robert Hohman and nonexecutive chairman
Rich Barton, an Expedia founder who also serves as CEO of real estate site Zillow.com.
Glassdoor remains stealthy about its goals, but has apparently been around long enough to take in a $3 million Series B round from Benchmark Capital on top of a seed round from its founders. Barton is a venture partner with Benchmark.
- Paul BonanosSee press release from GlassdoorSee April 7 post from Tech Confidential about Snocap and ImeemSee Oct. 2007 post from Tech Confidential concerning Rich Barton
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